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Have you ever lied about pitching the media? Our guest says he did when he was younger and working for a big global PR firm. Ed Zitron is the CEO of E-Z PR, a firm that handles media relations for tech clients. He’s also the author of a PR book called “This is how you pitch – How to kick ass in your first years of PR.” Robert caught up with Ed for a conversation about the PR business. Right from the start, Ed tells it like it is, so brace yourself for a conversation that’s so hot it could melt your mobile device!
Also, New Pros Contributor Michaela Lewin debuts with tips for PR students still hunting for a spring internship. Her guest, PR prof Natalia Lopez-Thismon, from Southern Adventist University, tells you what you need to know to land a gig in the new year.
And with a snowstorm hitting the east coast this week, the crew blames the COVID-19 pandemic and virtual learning tools for the end of everyone’s favorite school holiday, the snow day.
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The pandemic has left millions of Americans looking for a job. PR people are among them. If you’ve been furloughed, fired, or had your internship cancelled, recruiter Jamie McLaughlin, an expert in connecting companies with t...
Today, young PR pro and PR Nation contributor Michaela Lewin tackles two topics important to practitioners today – mentorships and diversity. In her second conversation for the podcast, Michaela discusses the importance of PR...
Clubhouse is the new audio-only social media app causing quite a stir all over the internet. It’s been around for almost a year but only recently have most people discovered it. Clubhouse is an invitation-only platform where ...