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More so than in the past, we’re all hoping 2021 will be better than the year we’ve gladly left behind. The pandemic tested all of our systems, including our ability to communicate with the public via the news media. So how did your organ…

Every company, brand, or organization should engage in some level of corporate social responsibility. The big questions are how much, when, and on what issues or topics? Before CSR was a thing, it was a donation to a neighborhood youth baseball lea…

Digital audio delivered on-demand in the form of podcasts and other streaming content is poised to take over the internet. As public relations professionals, if you’ve not yet found a way to budget for production of a show to push your agenda …

After more than three years of watching President Trump in action, you may not be that interested in hearing about the lessons he’s leaving behind. But how often do you get the chance to witness a communications crisis at this level, of this m…

The unwelcome arrival of the coronavirus to American shores is testing the capabilities of our domestic health care, financial, and political systems. As public health teams work around the clock to contain the spread, it’s tough to be availab…

Previously, we used this space to give you some tips for producing better remote broadcast interviews over Zoom, Skype, Cisco Webex, and other platforms. But if you want to look and sound your ultimate best when joining news shows live from your hom…

If you've been asked to do a live television interview over Zoom or another virtual conference platform, you may be asking yourself how it will be different and what you need to do to make sure you look good speaking live from your home.  The …